What you'll be doing
- Create the strategy to drive inbound demand
- Create, manage, and execute multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, direct mail campaigns, and events to drive customer acquisition
- Optimize marketing automation and lead nurturing processes through email, content, and social channels.
- Work hand-in-hand with our founders to establish closed-loop analytics to understand how our inbound marketing activity turns into customers and revenue
- Manage monthly reporting showing performance against the key performance indicators and metrics and provide guidance and recommendations on how to improve over time
- Select, support, and manage events including marketing calendar
- Propose new and improved inbound marketing campaign ideas